CIBC EXPANDS CREDIT CARD LINE UP
By Adnews Staff
The Canadian Imperial Bank of Commerce added another credit card to its line up this week. Called the CIBC Dividend Card, users will receive up to a 1% dividend on every purchase made with the card. The dividend will be invested into financial services such as RRSPs, GICs or a bank account. The card will feature an introductory interest rate of 9.9% until Dec. 31. CIBC will promote the credit card using TV, newspaper and magazine ads, as well as in-branch materials created by Padulo Integrated of Toronto. IMG Interactive Marketing of Toronto will handle direct mail, while Langdon Starr Ketchum of Toronto will do PR. CIBC offers a variety of credit cards including CIBC Aerogold, CIBC Club Z, CIBC VacationGold, as well as CIBC Classic and Gold VISA cards.