COMPANY PROVIDES INSTANT ACCESS TO HEALTH INFO
By Adnews Staff
An independent, Canadian-owned company has been set up to offer consumers instant healthcare facts and counsel. Called MedAction of Toronto, the company offers healthcare counseling and services to subscribers. The services offered will include: a 24-hour, toll-free phone service that will offer advice from registered nurses. Follow-up calls will be done when required. An audio library will provide pre-recorded information on over 500 medical and health subjects and a bi-monthly newsletter will offer information on contemporary health and medicine issues. A separate edition is available for seniors. In addition, subscribers will be given a medical records card to be carried by the consumer for use by emergency personnel in the event of an accident or injury. There are four programs consumers can subscribe to depending on their needs: Prevention Plus, for individuals an families; Independence Plus, which is for seniors; Control Plus for Diabetes and Control Plus for Asthma. MedAction will be promoted using newspaper supplements and TV ads created by Exclusive Communications of Toronto. Primary Counsel Group of Toronto will handle PR.