LAFARGE JOINS AIR MILES PROGRAM
By Adnews Staff
Lafarge Canada Inc. of Toronto has joined The Loyalty Group's Air Miles reward program. The construction materials supplier will offer travel miles to customers who purchase ready-mixed concrete, aggregates, packaged construction materials, paving stones and concrete retaining walls. Lafarge plans to promote its sponsorship in the Air Miles reward program using trade print ads created in-house. In addition, anyone who enrolls in the reward program with Larfarge by April 30 will automatically be qualified to win 3000 travel miles. Ten winners will be chosen. Lafarge is a construction materials supplier for residential, commercial, institutional and public works construction. The Loyalty Group of Toronto launched the Air Miles reward program five years ago. More than 6.4 million Canadian households are enrolled in the program.