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YOPLAIT INTRODUCES IMAGE CAMPAIGN

By Adnews Staff

Montreal-based Yoplait launched a Quebec campaign last week for its line of yogurt. The campaign uses French and English-language TV and magazine ads created by Marketel of Montreal. The ads use the tagline: "Yoplait. Live Yo Life!" The French version is "Yoplait. Yopla Vie!" The Yoplait daisy symbol is shown throughout the campaign.

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