CANADIAN TIRE SUPPORTS MOTOMASTER LINE
By Adnews Staff
Canadian Tire Corp. of Toronto is promoting its Motomaster line of car care products in its latest TV campaign. The ads will run in all Canadian TV markets, featuring images of various communities and the road conditions that are most often associated with that area. The ads will also feature large traffic signs bearing the slogan "Motomaster Works Here." There are four ads in the campaign. One was recently launched and the remaining three will be rolled out over the next year. The three spots will focus on tires, oil and batteries. Point-of-purchase materials will support the TV ads. The campaign was created by Doner Canada of Toronto. Motomaster is Canadian Tire's line of automotive replacement parts and maintenance products.