ATLANTIC CANADA TOUTS ITSELF IN THE U.S.
By Adnews Staff
The Atlantic Canada Tourism Partnership is targeting U.S. travelers in its latest campaign to increase tourism in the area. The organization recently launched a U.S. print campaign that targets travelers who like to explore nature and culture. The campaign is in seven U.S. markets: New York, Boston, Philadelphia, Washington/Baltimore, Detroit, Chicago and Atlanta. The ads were created by Pulse Marketing of Halifax. The ACTP consists of the Atlantic Canada Opportunities Agency, the four Atlantic provincial departments responsible for tourism, the four Atlantic provincial tourism associations and the Canadian Tourism Commission.
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