CO-BRANDING CONFERENCE
By Adnews Staff
The Institute for International Research will host a conference in Toronto from June 24 to 26 focusing on co-branding and cross promotions. Topics discussed at the event will include: how to increase the visibility of your product, brand and company, developing new ways to reach customers, creating a partnership that will distinguish your product from the competition, how to provide added convenience and service to your customers, how to capitalize on the rewards of co-branding and cross promotions, as well as how to turn a short-term alliance into a long-term partnership. Speakers at the event will include Nintendo of Canada customer service and communications director Ron Bertram, Bell Canada communications associate director Katrina Hirsch, YTV Canada sales promotion director Tim Cormic and Russell, Inc. president Bob Russell.