MEDIA SEMINAR
By Adnews Staff
The Toronto chapters of the Professional Market Research Society and the American Marketing Association will host a seminar on April 22 in Toronto. It will focus on the media's value to advertisers and the compatibility of media currencies. The issues to be discussed include: the relationship between the currency in your medium versus the competitors medium, turning ad impressions to ad exposures and effectiveness of research. Panelists participating in the discussion will include, Mediacom president Brian McLean, Telemedia English language publishing president Graham Morris, NADbank executive director Rosanne Caron and Gallop & Gallop business development director Gary Hoyle. CFNY 102.1 general manager Hal Blackadar and YTV president Paul Robertson will also participate.