CARF MEETING
By Adnews Staff
The Canadian Advertising Research Foundation will host a meeting in Toronto on May 6 focusing on advertising effectiveness. The keynote speakers at the event will be Millward Brown International group research and development director Nigel Hollis and Syracuse University professor John Philip Jones. Hollis will discuss how long-term advertising effects can have a more positive outcome than short-term effects. Jones will examine short-term effects. He believes you must have short-term effects before you can have long-term effects.
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