ROGERS JOINS FORCES WITH ERICSSON
By Adnews Staff
Toronto-based Rogers Cantel has teamed up with Ericsson Communications of Mississauga, Ont. to offer Canadian businesses a wireless office phone system. Under the plan, Rogers will provide the airtime, while Ericsson will offer the hardware. Customers using the wireless office phone system will be able to answer their office phones even when away from the office. Phone calls to the office will automatically be forwarded to the customers cellular phone. The system will be available sometime during the third quarter of the year. Rogers will be responsible for promoting the system. Gee, Jeffery & Partners Advertising of Toronto handles English language advertising for Rogers, while Groupaction of Montreal creates ads for the Quebec market.