Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

TWO AGENCIES BATTLE FOR QUEBEC BURGER BUSINESS

Two agencies are vying for the $2 million Quebec portion of the Burger King Canada account. The short listed agencies are: Diesel Marketing Inc. and Communication bleu blanc rouge, both of Montreal. The incumbent on the business was Marketel of Montreal. The agency was invited to pitch for the business, but chose not to because of a "difference in philosophy," agency president Jacques Duval told Adnews last week. Burger King decided to hold a review because "we felt we needed to have a fresh look at what was happening in Quebec," marketing director Chuck McAulay told Adnews yesterday. In English Canada, RadioWorks of Toronto handles the fast-food chain's radio advertising and adapts U.S. TV creative. TN Media of Toronto does media placement and buying.

« Back Next »

Related stories Comments