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MEI PROMOTES SOFTWARE FOR PACKAGED GOOD INDUSTRY

MEI of Montreal launched a campaign last week to promote its sales automation software for the consumer packaged goods industry. The software is called UniverSell for CPG. The campaign using direct mail, telemarketing and trade print ads created by Armada Bates of Montreal. UniverSell uses a replication engine allowing users to use the Internet, e-mail systems or other network connections for sending and receiving updated data that is shared among remote mobile users and those on a local-area network.

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