NEW COMPANY OFFERS FIVE BRANDS
By Adnews Staff
The Maritime Beer Company of Halifax, Nova Scotia has entered the craft beer market with the launch of its first brands of beer this week. There are five brews in the line up: Halifax 1749 Stone Fired Ale, Privateers Classic Ale, Atlantic Storm India Pale Ale, Kings Honey Amber Ale and Black Pearl Cream Ale. The beer will cost more than regular beers, being priced 55 cents higher for a dozen beer than regular beer. The brew will be promoted using billboard, print and radio ads, as well as point-of-sale materials created in-house. The campaign uses the tagline: "Craft Beer is about taste." The beer will be available in Nova Scotia, rolling out to Prince Edward Island and New Brunswick during the summer.
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