OPTOMETRISTS SEEK FUNDING FOR ESPIONAGE CAMPAIGN
By Adnews Staff
The Ontario Association of Optometrists is seeking sponsors for its children's eye health awareness program. The program includes a series of posters featuring Special Agent Buzz McFly, the Eye Spy Fly, staunch protector of children's' eyes. The program also involves a creative writing contest in which children aged seven to 10 write spy stories about Buzz McFly and eye health. The OAO is seeking sponsors to develop cross-promotional opportunities and broaden the distribution and scope of the program. Marketing for the OAO is handled by Ellis Teichman Communications of Toronto.
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