PEPSI REINFORCES WESTERN CANADIAN PRESENCE
By Adnews Staff
Pepsi-Cola Canada Beverages plans to buy Gray Beverages of Vancouver, a Pepsi franchised bottler. "The purchase represents a long-term commitment by Pepsi to continue to grow the soft drink business in Western Canada," a Pepsi release says. The transaction is expected to close by mid-May. Gray is Pepsi's largest Canadian franchise bottler, serving B.C. and Northern Alberta. Pepsi markets a variety of beverages including Pepsi, Diet Pepsi, Pepsi Max, 7Up, 7Up Light, Mountain Dew, Dr. Pepper, All Sport, Aquafina, Ocean Spray and Lipton Iced Tea. Canadian advertising for the company is handled by BBDO Canada of Toronto.
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