IGA TOUTS HOUSE BRAND AND SPECIALS
By Adnews Staff
IGA recently launched a Quebec TV campaign to promote its Our Compliments house brand and its monthly specials. The Our Compliments campaign consists of three humorous 30-second spots. They feature characters struggling with existential questions in different situations. These questions ultimately lead to the eternal question, What for dinner? The commercial for cooked meals features an athlete in training. The pasta spot highlights a professional trying to make decisions. The third focuses on dessert and features young parents eager to give their children everything. The campaign focusing on the grocery chain's monthly specials consists of two 30-second commercials telling Quebecers its important to keep the IGA flyer so they will know about its monthly specials. Both campaigns were created by Marketel of Montreal.