MOOSEHEAD OFFERS NEW BEER IN CLEAR BOTTLE
By Adnews Staff
Moosehead Breweries Ltd. of St. John, New Brunswick has developed what it says is the first beer a Maritime brewery has made available in a clear bottle. Called Alpine Genuine, the brew came on the market this week and is made using a special hop so the beer doesn't go skunky when the bottle is left in the sun. The beer is sold at domestic prices. Other beer available in a clear bottle in the Maritimes, such as Sleeman and Corona, are sold at premium prices. Alpine Genuine will be supported using TV and newspaper ads, as well as licensee and liquor store point-of-sale merchandise and promotions. The campaign was created by TBWA Chiat/Day of Toronto.
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