DUN & BRADSTEET PROMOTES ENHANCED DATABASE
By Adnews Staff
Dun & Bradstreet Canada of Toronto recently launched a campaign to promote it two new services. The campaign uses direct mail and collateral materials, as well as ads in business publications created by KaganDay Advertising Plus of Toronto. The ads focus on D&B's Filebuild and Credit Check services. Filebuild is expanding D&B's database to gain information on companies not currently listed with the company. In addition, the database will be updated at least once a year. Credit Check provides a snapshot of essential facts needed to evaluate the credit worthiness of a company. It contains a detailed business summary of important information such as: legal company name, address, telephone number, total number of trade references and legal filings. In addition, the service highlights payment information from a maximum number of 10 trade references and gives an overview of all available public record information such as suits, liens and judgments.