NEW NORTH MEDIA TAKES SERVICE WEST
By Adnews Staff
New North Media of St. John, New Brunswick has moved its CallMall interactive services into Saskatoon, Regina and Edmonton. CallMall is a marketing channel where consumers can receive promotional offers from merchants through the display screen on their Vista 350 phone. When an advertiser is promoting something on the phone, users can press buttons on their phone to receive more information about products and services, and can also contact the company directly. Other CallMall services include checking the weather, concert and movie listings, as well as times of hockey and basketball games. CallMall was originally launched in New Brunswick in November 1994. It was expanded into Toronto, Montreal, London, Ontario and Sherbrooke, Que in the fall of 1996. New North Media also wants to introduce the service in Manitoba, B.C., and Nova Scotia, but isn't sure yet when that will happen. CallMall is promoted in partnership with individual phone companies using mainly direct mail.