CDMA NATIONAL CONFERENCE
By Adnews Staff
The Canadian Direct Marketing Association will host its 1998 National Convention & Trade Show in Toronto from April 21 to 23. The event will focus on information-based marketing such as: direct response, brand advertising, relationship marketing, interactive marketing and new technologies. Keynote speakers will include Bain & Company partner Pierre Lavallee, professor Don Schultz, Mentis Corp. president and CEO Dr. James Moore, professor Mark Kingwell and political commentators Hugh Segal and Allan Fotheringham. Other highlights include a career fair and a trade show, which will highlight the latest technologies and services.
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