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BELL TARGETS SKIERS

By Adnews Staff

Bell Mobility has hit the slopes with its latest campaign. The company launched a promotion this week, offering free long distance calling to customers enjoying the skiing season in Collingwood, Ont. and Mt. Tremblant, Que. Customers can call from those two cities for free from March 1 to March 31. Although advertising plans for the promotion have not been confirmed, Bell Mobility is looking at radio and chairlift advertising, as well as posters and on-site signage. Advertising for Bell Mobility is done by Cossette Communication-Marketing of Toronto.

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