PUBLICITE MARTIN WINS QUEBEC AOR BUSINESS
By Adnews Staff
Publicite Martin of Montreal added $15 million to its billings last week. The agency won the media buying business for the ministere des Relations avec les citoyens et de l'Immigration, which manages the Quebec Government's media buying. Publicite Martin was given the business after a competition with four other Montreal agencies: incumbent Cossette Communication-Marketing, Groupaction-JWT, Stratagem and Initiative Media. In addition, Publicite Martin has set up a new division called Mediaforce to work on the account.
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