MEDIACO STEPS UP TO NATIONAL PLATE
By Adnews Staff
MediaCo of Markham, Ont. is still selling national advertising space through its Street Level Media and Morin & Morin Transit Advertising divisions. The company has hired Rick Engberg and Drew Sinclair as national sales representatives. Previously, both sold national advertising for Urban Outdoor Trans Ad of Toronto. Until now, the national business for Street Level Media and Morin and Morin was being handled by Urban Outdoor, but the firm resigned from the business last week saying it couldn't turn things around quickly enough for their clients. MediaCo sells outdoor ads in Ontario covering Durham region, southern York region, Burlington and all of the Niagara region, as well as Guelph, Cambridge, Stratford and other areas. The national sales team will represent 22 transit markets. MediaCo is also working out representation agreements with other markets. So far, it has secured representation for Thunder Bay, North Bay, Peterborough and Owen Sound. Urban Outdoor also stopped selling national advertising for Onboard Advertising of Barrie, Ont, Donro Advertising of Peterborough, Ont and Canadian Outdoor Graphx of Richmond Hill, Ont.