VIRTEK HIRES FIRST AGENCY
By Adnews Staff
Virtek Vision Corp. of Waterloo, Ont. handed its account recently to Warne Marketing & Communications. The Toronto agency was chosen after a review with four other agencies. Virtek selected Warne "based on its experience and understanding of business-to-business niche marketing," marketing vice-president Ken Steven says in a release. "Plus they have proven international capabilities through their membership in INBA, the International Network of Business Advertising Agencies. This affiliation will be helpful to us in reaching our markets in Europe and Asia." Until now, Virtek hired agencies on a project basis, using local suppliers. Virtek is involved in laser templating and imaging technology. Since the mid-1980s, the company has married eye-safe lasers and computers with proprietary software in systems used to increase manufacturing productivity and accuracy in the prefabricated construction, leather and aircraft industries. Its customers include Boeing, Lockheed Martin and British Aerospace.