NEW AGENCY TARGETS MULTICULTURAL MARKET
By Adnews Staff
RadioWorks Inc. of Toronto has launched a sister agency that will be a full-service multilingual ad agency. Called EthnoWorks, the firm will create ads in different languages for mainstream clients. It will have its own digital recording studio and will speak 32 different languages including Chinese, Italian, East Indian and Portuguese. Elizabeth Reade has joined EthnoWorks as vice-president and general manager. Most recently she was national sales director at CHIN Radio. RadioWorks is a division of Hennessy & Bray Communications of Toronto, which also includes TVWorks.
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