BULLET JEANS GOES STRAIGHT TO CONSUMERS
By Adnews Staff
Bullet Jeans of Montreal is hanging out with its target market with its latest campaign. The company will launch a campaign later this month using ads in bars and restaurants in Toronto, as well as three handpainted murals around some of Toronto's hot spots. There are four creative executions for the bar and restaurant ads. One shows an up-close and personal view of someone wearing bullet jeans, while another features a young couple running down a corridor, turning to thwart a photographer's lens. The ads target consumers aged 18 to 34. They were created by Tam-Tam/TBWA of Montreal, while NewAd Media of Toronto sold the ad space.
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