KELLOGG TO MAKE HEART HEALTH CLAIM
By Adnews Staff
U.S.-based Kellogg Co. has been granted the right to tell U.S. consumers that its Bran Buds cereal brand may reduce the risk of heart disease because it contains Psyllium, a soluble fibre. The Food and Drug Administration will allow food manufacturers in the U.S. to use the following claim: "Eating soluble fibre from Psyllium seed husk, found in foods such as Kellogg's Bran Buds with Psyllium, as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease." The move means Kellogg can make the claim in its advertising and on its packaging. In Canada, health and therapeutic claims for food are not permitted under the provisions of Canada's Food and Drugs Act and Regulations. Kellogg Canada spokesperson Jacki Nelson told Adnews that Canadians will still be able to find out about the benefits of Psyllium because U.S. news and advertising often spills over into Canada. Bran Buds cereal has been approved for sale in Canada.