ALARMAX CHANGES SELLING COURSE, HIRES AGENCY
By Adnews Staff
Alarmax Security Systems of Mississauga, Ont. has decided to sell its security systems using direct marketing beginning March 1, and hired an agency to help promote the new selling strategy. Beginning next month, consumers can purchase an Alarmax security system through the company's Web site or 1-888 number. Until now, the systems were sold via dealers, wholesalers and retailers. Alarmax gave its ad account to MacKinnon & Associates of Toronto after speaking with a few other agencies. MacKinnon was referred to the company by another client. MacKinnon will launch a radio campaign for Alarmax next month. The campaign may eventually use trade print and TV as well. Alarmax has been operating since early January. It sells security systems to the residential, commercial and industrial security marketplace.