LEVI TO OFFER DOCKERS TO WOMEN
By Adnews Staff
Levi Strauss & Co. (Canada) Inc. of Richmond Hill, Ont. will launch a line of Dockers for Women casual wear next month. The line will consist of Dockers Khakis pants, as well as jackets, shorts, T-shirts and shirts. The pants also come in navy, doeskin and black colors. Dockers pants are available in four styles: 100% cotton, wrinkle-free flat front pant, the classic pleat pant, the True Khaki flat front pant featuring quarter top front pockets and the 98% cotton, 2% spandex stretch pant. The line will be promoted using direct mail done by FCB Canada of Toronto. PR is being done by Langdon Starr Ketchum of Toronto. The clothing will be available at Eaton's, The Bay, Sears and other select retailers across Canada. The Dockers for Women line has been tested in Canada since last July.