KIMBERLEY-CLARK TO INTRODUCE THE LATEST IN BABY SWIMWEAR
By Adnews Staff
Kimberley-Clark of Dallas is making it more difficult for babies to pee in the pool. The company will launch Huggies Little Swimmers to the U.S. market in March. The swimpants are worn either alone or under swimsuits and offer diaper-like protection without swelling or falling apart in the water. The product comes in two sizes, small/medium and medium/large. The launch will be supported with TV and print advertising, as well as a promotional campaign which will include product sampling and couponing. Kimberley-Clark told Adnews yesterday that Huggies Little Swimmers will not be available in Canada for the "time being."
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