CHAPTERS EXPANDS IN ALBERTA
By Adnews Staff
Toronto-based Chapters Inc. will open its third and fourth Chapters bookstores in Edmonton by the summer. One store will be 18,000 square feet in size, while the other will be 22,000 square feet. Both will offer over 100,000 books, magazines and CD-ROMs, as well as book gift items, a children's book area and a Starbucks cafe. Both will have regular events including local author readings, book clubs, live music and children's story time. In the past, Chapters has promoted its newly opened outlets with newspaper ads created by Bondo & Remer of Seattle. Event advertising is handled in-house. Chapters operates 347 bookstores under the banners: Chapters, Coles, SmithBooks/LibrarieSmith, Classic Bookstores, The Book Company and the World's Biggest Bookstore.