KRAFT TARGETS HOCKEY FAMILIES
By Adnews Staff
Kraft Canada is targeting hockey mothers in its latest promotion for its products. The company has developed a booklet containing quickie recipes using Kraft products for mothers who are busy carting their kids to hockey games and practices. The booklet will be available in grocery stores beginning next week, when hockey is on the minds of many Canadians because of the 1998 Olympic games. Kraft developed 10 recipes for the booklet and named them using hockey terms such as Power Forward Fettuccine Pie, One-On-One Pasta Dinner, Face-Off Fiesta, Crowd-Pleasing Casserole and Shut-Out Scalloped Potato & Ham Bake. The booklet was created in-house.
« Back Next »
Comments
blog comments powered by Disqus