BBDO GETS PERSONAL
By Adnews Staff
Interactive Media Corp. of Toronto is using an agency for the first time. The company handed its account to BBDO Response of Toronto after a competition involving Grey Direct of New York and MacLaren McCann of Toronto. "We were impressed not only with their creative talent, but with their focus on building upon our history of strategic planning," president Ted Madden says in a release. IMC markets telephone media systems under the Telepersonals brand name. Until now, IMC handled its advertising in-house. The company decided to hire an agency because it felt it was time for new ideas, PR director Bradley Moseley-Williams told Adnews yesterday. In addition, BBDO has a global reach. The agency will be handling advertising for Canada and the U.S. BBDO will launch a North American campaign for IMC next month using print. IMC has also used direct-response TV ads in the past.