LARTER BRINGS EVERYTHING IN-HOUSE
By Adnews Staff
Larter Creative of Aurora, Ont. has expanded its offices to include full in-house production facilities. Until recently, the agency would have to rent out facilities such as broadcast and photography studios in Toronto. Agency owner Brian Larter told Adnews the new facilities allow the agency to have a quicker turn around time, and gives clients more input into the campaign as it is being created. For example, photos can be immediately loaded into a computer so the advertiser can see the picture and make any necessary changes instantly. Larter now operates a broadcasting, recording and photography studio, as well as facilities for developing videos and TV ads. Larter's client list includes: Harley-Davidson, Rockport International, Reebok Canada, Reebok International, Country Style Donuts, Beaver Lumber and Thomas Cook.