MAXXUM TOUTS FUND PERFORMANCE
By Adnews Staff
Toronto-based MAXXUM Group of Funds has launched a national print campaign to promote its mutual funds. The campaign uses full-page ads that feature giant, punchy headlines such as "Wake up!" and "Get even!" The body copy is short and highlights MAXXUM fund's performance. The ads will be seen in newspapers and investment publications. They were created by Goodgoll Curtis of Toronto.
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