SOUP MAKER HITS THE SLOPES
By Adnews Staff
Berthelet & Leger of Montreal is warming up skiers right at the slopes. The company launched a sampling campaign in Quebec last month at ski resorts to give consumers the chance to taste its St.-Hubert Chicken Noodle and Chicken with Rice soups. The products came on the Quebec market in early January. Sampling stations will be set up at the bottom of the slopes at 13 ski resorts. The program is being handled by Strategem of Montreal. It will continue until the end of February. St.-Hubert soups are also being promoted using couponing and billboards created by DKY of Montreal.
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