THE SHOE COMPANY TO OFFER AIR MILES
By Adnews Staff
The Shoe Company of Toronto joined The Loyalty Group's Air Miles reward program this week. Under the plan, The Shoe Company will offer one Air Miles travel mile for every $10 collectors spend on footwear. The Shoe Company will offer the program only in Ontario for the time being. It may roll out the program to the rest of Canada if it goes well in Ontario. The shoe retailer will promote its involvement in the program using flyers created by Bozell Worldwide of Toronto. The Shoe Company will also be included in direct mail campaigns that are launched by The Loyalty Group. Wunderman, Cato, Johnson and Young & Rubicam, both of Toronto handle advertising for The Loyalty Group.
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