CO-OPERATORS TO REWARD NEWFOUNDLAND DRIVERS
By Adnews Staff
The Co-operators of Guelph, Ont. will take its Safe Driving Reward Program to Newfoundland by the end of the month. Under the program, drivers aged 17 to 22 sign a partnership agreement which includes a commitment to drive safely and have no traffic violations or at-fault accidents for three years. Their driving behavior is reviewed annually with a representative of The Co-operators. Those who remain accident and conviction-free are rewarded in the fourth year with a one-year 100% discount on third party liability, accident benefits, uninsured automobile coverage and Family Protection endorsement. To be eligible for the program, participants must be the principle operator of a vehicle and they must drive a private passenger car or truck. In addition, they must have completed an approved driver training program or show proof of a minimum of three years driving experience. The driver must not have any at-fault, chargeable accidents within the past three years. They may have one minor conviction on entry but not within the past year. The program has been rolled out to Alberta, the Yukon and Northwest Territories, Nova Scotia, Prince Edward Island, New Brunswick and Ontario over the past year. The program isn't available in British Columbia, Manitoba and Quebec because the government runs the auto insurance business in those provinces. For the first two years, the program will be promoted locally through sales agents, driving instruction and R.I.D.E. programs. After that, the program will be evaluated and The Co-operators may launch an ad campaign for it. Advertising for the insurance company is done by Wunderman Cato Johnson of Toronto.