MONARCH MOVES SALES REP BUSINESS
By Adnews Staff
Monarch Broadcasting Ltd. of Medicine Hat, Alberta has decided to make two of its Alberta radio stations go it alone. The company has given its sales representation business to two different companies. MediaGroup West of Vancouver will handle sales in Western Canada, while Major Market Broadcasters of Toronto is handling sales in Toronto and Vancouver. The radio stations involved are Country 95.5 FM of Lethbridge and Classic Hits CKTA. Until now, Monarch was part of a group marketing effort with two other radio stations: CJOC and CFRN. Monarch owns and operates eight radio stations and two TV stations in Alberta and British Columbia.
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