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BUDGET EXPANDS RENTAL LINE UP

U.S.-based Budget Rent A Car is now offering pick up trucks for rent at North American outlets. The trucks are available at all Budget airport locations and some downtown outlets. The move was made to target vacationers and sports enthusiasts who need room for such items as skis, luggage and golf clubs. In Canada, Budget is promoting the availability of the pick up trucks using national print ads. The ads were created by Hill, Holiday of Boston, while Echo Advertising of Toronto localized the ads and did the Canadian media buy.

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