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BATES PROMOTES ITS SELLING POINT

By Adnews Staff

Bates Canada of Toronto is reminding the industry that it still utilizes the unique selling proposition that was first introduced in 1961 by Bates co-founder, the late Rosser Reeves. The agency launched a print campaign to promote U.S.P in industry publications and on a transit shelter in front of the office. The unique selling proposition promotes the essence of the product or service and carries it throughout all media in ad campaigns.

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