PEOPLESOFT SWITCHES PR AGENCIES
By Adnews Staff
Cohn & Wolfe of Toronto is now handling PR for Peoplesoft Canada of Toronto. The agency was chosen last month after a competition with Goodman Communications and Environics Communications, both of Toronto. "Cohn & Wolfe set themselves apart from the crowd by presenting innovative and creative media relations tactics," marketing director Jeffrey Read says in a release. The incumbent on the business is Strategic Ampersand of Toronto. Advertising for Peoplesoft is done by Saatchi & Saatchi Advertising of Toronto. Cohn & Wolfe will launch its first PR campaign for Peoplesoft in Janaury. The company markets a suite of enterprise software for accounting, materials management, distribution, manufacturing and human resources.
« Back Next »
Comments
blog comments powered by Disqus