WHITEHALL-ROBINS LAUNCHES KIDS' COLD MEDICATION
By Adnews Staff
Whitehall-Robins of Toronto is gearing up for the cold and flu season with the launch of its Children's Advil. The medication comes in liquid form and provides temporary relief of fever, minor aches and pains due to colds, flu, soar throat, ear aches and immunization. Whitehall-Robins says it is the first ibuprofen liquid available in Canada for children and relieves fevers for up to eight hours, which is twice as long as other products on the market. Children's Advil is being promoted using trade and consumer magazine ads created by Young & Rubicam of Toronto.
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