SUPER BOWL GETS RECORD PRICES FOR ADS
By Adnews Staff
Advertising during the National Football League's Super Bowl game has reached record highs. Thirty-second spots for this year's game got $1.3 million (U.S.), up from $1.2 million last year. In addition, ad space sold out about three weeks ago. Commercials during the game will generate about $75 million. NBC also sells commercials during pre- and post-game shows and got another $5 million from Royal Caribbean International cruise lines to be the sole sponsor of the half-time show.
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