SMH PROMOTES STINT IN JAMES BOND MOVIE
By Adnews Staff
Swiss-based SMH is looking for James Bond wanna-bes in its latest Canadian contest that began last week. Participants in the contest are being asked to drop off their entry form and a photo of themselves dressed up as James Bond at Planet Hollywood restaurants in Toronto and Vancouver, as well as the Globe restaurant in Montreal. The top 10 contestants from each city will be asked to do their best James Bond impression before a panel of judges in Toronto. First prize in each market is an Omega Seamaster Watch, which will be featured in the new James Bond Thriller, Tomorrow Never Dies, when the movie is launched in December. Secondary prizes include Omega jackets, T-shirts, caps and tickets to the premiere of the movie. The contest is being supported using print ads in The Globe and Mail, and promotions on radio stations in Toronto, Montreal and Vancouver, where the contest is running. The campaign was created by MacPhee Jesson of Toronto. SMH also makes Swatch watches.