COMPUSERVE CONSOLIDATES WITH ONE CANADIAN AGENCY
By Adnews Staff
CompuServe of Columbus, Ohio has put its Canadian account all in one basket. The Internet service provider recently handed its Canadian PR account to MacIntyre Kennedy of Toronto. The agency was given the business without a review. It has been handling Canadian advertising for CompuServe since last spring. The incumbent on the business is Heather Reid & Associates of Toronto. AKA of Toronto handles Canadian media buying for the Internet company. CompuServe provides Internet access through its two brands: CSi and Sprynet.
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