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ADVERTISING HITS BANK MACHINES

By Adnews Staff

EDS of Plano, Texas recently launched a test program in San Diego in which bank machine users will see ads on the screens of the machines while doing their business. Video clips will run during the "please wait screen" seqences and will last about 15 seconds. Future enhancements will include couponing. The pilot will operate on 165 mahcines in 7-Eleven stores. Advertisers include Fox Searchlight Pictures and Nissan Motor Corp.

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