STUDY TO SHOW HOW SALES ORGANIZATIONS FARE
By Adnews Staff
The Media Consulting Group and the Advertising/Marketing Counsel, both of Toronto have launched the second portion of the Media Sales Meter series of studies. The survey will focus on TV and show sales organizations where they stand in relation to its competition. It will also show how TV performs in sales relative to other media such as print and radio. The survey will be done every two years, so organizations will be able to see if there are any improvements. The study will tell organizations what media planners and buyers think is the most important customer service. The study will be available to subscribers in January. A summary of the study will be made available to non-subscribers. The first portion of the study concentrated on print and outdoor media.