CHRYSLER BRINGS ROADSTER TO CANADA
By Adnews Staff
Chrysler Corp. of Detroit, Michigan brought its 1998 Plymouth Prowlers to the Canadian market this week. Eight cars are currently available at dealers in Halifax, Rive Sud and Montreal, Quebec, Toronto, Mississauga, Ont. and Calgary. The Plymouth Prowler is a mostly aluminum two-seat roadster with an open-wheel design, featuring a convertible top, dual air bags, leather-wrapped shift knob and leather-trimmed bucket seats, as well as power door locks and extended-mobility tires. Less than 1,000 will be made in 1997. Chrysler officials were unavailable to comment on advertising plans for the car. Canadian advertising for Chrysler is done by BBDO Canada of Toronto.
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