BAUSCH & LOMB CHOOSES BOZELL
By Adnews Staff
Bausch & Lomb of Rochester, New York has given it worldwide vision-care account to Bozell Worldwide of New York. Billings are estimated at up to $70 million(US), with $30 million of that being devoted to the U.S. In Canada, Bozell's Toronto office hasn't heard yet if it will handle Canadian advertising for the company. The Canadian business is currently with the Wolf Group of Toronto. U.S. incumbents on the business include Messner Vetere Berger McNamee Schmetterer Euro RSCG and Warwick Baker O'Neill, both of New York, as well as Draft Worldwide of Chicago. Bausch & Lomb markets contact lenses and lenscare cleaning solutions.
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